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Yahoo
picked a new CEO. Congrats to Carol Bartz. So what
should people do?
Personally, I'm going to take a step back and observe
what happens next. My suggestions are as follows:
1. Request the immediate discharge of Jerry Yang, David
Filo and also request that the Board back you in the
immediate and unconditional removal of Roy Bostock from
the Chairman seat. I would request that you become
Chairman as well as CEO. If the current board is to be
backing your renewal of the company then there should be
no resistance.
2. Open talks with Microsoft for LICENSING of Yahoo
Search. Establish terms and conditions for this and DO
NOT SELL IT OFF. I would also be opening talks with
every major corporation to license Yahoo Search for
their Intranets as well as their Extranet sites.
3. BUY AOL/TIMEWARNER - RENAME it YAHOO-ME there's
assets there to be exploited and TimeWarner well having
that in one's quiver would not be a bad thing. You can
take Yahoo and look into creating one heck of a media
based company. There are alot of entertainment
properties that are not being taken advantage of and
Yahoo's market appeal is to the younger crowd, the
millenials. Court them and you'll have a new crop of
investors taking a peek at you quickly.
4. Evaluate all current overseas activities. Perhaps
some operations in Europe can be cut to save some money.
India I believe is less expensive operationally and SG&A
has to be looked at very carefully to see where there's
additional leakage internally.
5. Brand recognition. I would do a sweep of every page
in every website that Yahoo has acquired and get a Brand
defined for these. People need to know that Yahoo owns
them. This small logo in the lower right corner of the
page says NOTHING about YAHOO. The brand needs to be
exercised more. When it is people will flock to it.
Flickr - A Yahoo Company, Yahoo Presents - FLICKR.
Things like that say YAHOO OWNS THIS. Speak the brand,
own it, love it, take care of it
I wish Ms. Bartz well in her adventure and congratulate
her on this appointment.
Best regards,
Michael Murdock, CEO |
