Yahoo picked a new CEO. Congrats to Carol Bartz. So what should people do?

Personally, I'm going to take a step back and observe what happens next. My suggestions are as follows:

1. Request the immediate discharge of Jerry Yang, David Filo and also request that the Board back you in the immediate and unconditional removal of Roy Bostock from the Chairman seat. I would request that you become Chairman as well as CEO. If the current board is to be backing your renewal of the company then there should be no resistance.

2. Open talks with Microsoft for LICENSING of Yahoo Search. Establish terms and conditions for this and DO NOT SELL IT OFF. I would also be opening talks with every major corporation to license Yahoo Search for their Intranets as well as their Extranet sites.

3. BUY AOL/TIMEWARNER - RENAME it YAHOO-ME there's assets there to be exploited and TimeWarner well having that in one's quiver would not be a bad thing. You can take Yahoo and look into creating one heck of a media based company. There are alot of entertainment properties that are not being taken advantage of and Yahoo's market appeal is to the younger crowd, the millenials. Court them and you'll have a new crop of investors taking a peek at you quickly.

4. Evaluate all current overseas activities. Perhaps some operations in Europe can be cut to save some money. India I believe is less expensive operationally and SG&A has to be looked at very carefully to see where there's additional leakage internally.

5. Brand recognition. I would do a sweep of every page in every website that Yahoo has acquired and get a Brand defined for these. People need to know that Yahoo owns them. This small logo in the lower right corner of the page says NOTHING about YAHOO. The brand needs to be exercised more. When it is people will flock to it. Flickr - A Yahoo Company, Yahoo Presents - FLICKR. Things like that say YAHOO OWNS THIS. Speak the brand, own it, love it, take care of it

I wish Ms. Bartz well in her adventure and congratulate her on this appointment.

Best regards,

Michael Murdock, CEO

 
 


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