“Articles about what else...SEO for now!”

The following articles appear in various forms around the web. It's time to bring them home and share them with you. I have even written a blog that I post to from time to time various thoughts and information. Feel free to peruse it by clicking the link below. It's hosted at Blogger.com, a great service which I also recommend people use.
 

To reach the DocMurdock Blog Click here => BLOG

Most website design products, or online website creation tools offer a
way for you to enter these keywords into your website code easily. Once
this is done, your site will be more available to searchers on the web
following the next and last step: SUBMISSIONS

SUBMISSIONS -

What is a submission and how do I do it? Submission is the process of
presenting your "card" website to the librarian for entry into the
Internet. The librarian let's call her GOOGLE (for this example) has a
place called a submission page or a place to add your URL to. In the
case of GOOGLE you can find this page at:

http://www.google.com/addurl.html

This page allows you to type in the URL or (Uniform Resource Locator
(address)) of your web page and a description (Comments area). Once you
have done that, you click the button named: Add URL

Clicking this button asks the librarian to send out the very special
spiders and robots to catalog your card/website at their next possible
time. They will do this and if you are a webwatcher you will see your
page climb the listings. Keeping it there is where services like mine
come in.

FREQUENCY -

Frequency is key in Website Optimization. This is where my services come
into play. Most working individuals do not have the time or the desire
to spend their days and nights making sure that websites not only get
submitted, but stay ranked on the search engines. I do. I make the time
for each of my clients and help them get more business as a result of
visibility of multiple pages. See, everything that was mentioned above
has to be done for each and every page on your website, and it has to be
done more than once a month. I have the time for that. You don't. You
need to promote your business, talk with people, create products,
perform services, etc...Oh! and you need to have a life afterwards. My
work and business is to make sure that your website is very popular,
very quickly, and it's what I do best.

Are Your Keywords Making Money For You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?

What should they say?

How many phrases should there be?

What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

Keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all clients who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords?

Use the following tools:

Word Tracker while costing money does deliver premiere results and we
highly recommend it. In fact, just follow this link and you can sign up
for the service today.

Yahoo Search Marketing Keyword Tool

This tool formerly known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for. Yahoo purchased Overture and renamed the service into Yahoo Search Engine Marketing. Yahoo has an extensive and sometimes defeating editorial process which while refining ads can sometimes result in their release being delayed by days causing advertisers to miss key release dates and sometimes lose hundreds, thousands or even millions in potential revenue.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.